A MARKET TO WIN

Are you missing out on the £2 billion opportunity?

Free conference on Tuesday 24

th January 2012, 10.30 – 15.30

The BT Centre, St Pauls, London EC1A 7AJ

Mark Lewis, Editor of Caterer and Hotelkeeper, chairs a panel of distinguished experts who will share their tips on how to attract a whole new market for your business.

Research by VisitEngland revealed that the demand for travel and leisure products from disabled people is growing rapidly, and worth £2bn a year in domestic travel alone. Combine this with an aging population with many of the same travel needs as the less able and disabled. Are you ready to capitalise on this growing market?

This conference will help you to:

See how simple and low cost developments in customer service, information provision and marketing can attract a whole new market of the disabled, less able and elderly

Understand how the long term loyalty of this market can be achieved at relatively low cost

Maximise the opportunities offered by the huge interest in the Olympic and Paralympic Games

Speakers include Dame Tanni Grey-Thompson, Loyd Grossman and Magnus Berglund of Scandic Hotels

This free conference is organised by Tourism for All and Open Britain, the new open source website for all disability travel information in the UK, and is sponsored by BT.

The conference is aimed at senior marketing, sales and business development managers and owner managers in the UK hospitality and tourism industry.

Please register your interest by emailing info@tourismforall.org.uk